Jay Barney describes how he teaches Strategic Management for Executive Education, giving examples of Walmart, Southwest Airlines and their success in very tough industries.
Carpenter Strategy Toolbox
Jay Barney describes how he teaches Strategic Management for Executive Education, giving examples of Walmart, Southwest Airlines and their success in very tough industries.
Carpenter Strategy Toolbox 
Jay Barney is a masterful story teller although it is not as obvious in this video. This would be a good framing with a more international and more up to date example. Here is one potential one: http://www.asymco.com/2012/04/12/how-samsung-beat-nokia/
http://www.phonearena.com/news/History-of-the-top-five-phone-manufacturers_id3083