Industry Profitablity Analysis Opener

“In my opening graduate class I talk about my objective of getting students to think strategiclly. I put up a slide showing industry performance (any industry will work, although the simpler the better). Last semester I used a slide showing downward stock prices in the four largest bagel companies in the U.S. I ask the students why this is happening. We ramble for a few minutes. I then give a very quick overview of what I think is happening. I then return to the OH in the last class to drive home the message that hopefully, they now have the vocabulary and conceptual knowledge to quickly draw some conclusions on their own.”

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