This video shows the world record in cup stacking. The task requires speed in a repetetive task. It might be thought of as a capability however, it is clear that it is not about flexibility or adaptability. This helps to illustrate the distinction of a dynamic capability — this is not strategy under uncertainty.

A bit of trivia is that Emily is the CEO’s daughter for SpeedStacks, the company that makes specialized cups for stacking and the primary backer of the “World Sport Stacking Association.” She might actually be a resource for her father’s company…

Contributed by Russ Coff