Imitation: Pretty Profitable Parrots


The Economist just posted an interesting article on the value of imitation as a strategy. We often spend time focused on what makes a strategy inimitable. Of course, the spate of recent law suits tells the other side of the story in terms of the risks of copying. That said, there is little new under the stars and imitation can yield tremendous returns. We don’t see much focus in cases (or the literature) on imitation as a capability. What makes firms good at it?

 

Contributed by Sheen Levine

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