iPhone 5 as an Incremental Innovation

There is much hoopla about the release of each new iPhone but the innovations are, as one would predict, more incremental with each new release. The WSJ recently suggested that this is a good time to sell Apple stock because these incremental changes will allow rivals to catch up. Jimmy Kimmel offers a funny take on it when people perceive greater value added than there really is (he shows them an old iPhone, tells them its the new model, and they coo about how much better it is)…

Contributed by Russ Coff

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