Another in a series of (entertaining) videos that illustrate perceptual biases. In the context of strategy, decision-makers inevitably have incomplete data from which to draw conclusions. In this context, behavior and choices are ultimately driven by perceptions as opposed to some objective observation of facts. You may also be familiar with the classic video where the task is to count basketball passes and viewers get to involved with the task that they miss the gorilla that walks through the middle. Here is a related article that shows how radiologists also miss the gorilla when it is in the middle of a lung scan.

Contributed by Russ Coff