Netflix “Browse Endlessly” Service

Ok, here is another silly ONN segment on a Netflix “browse endlessly” service. It is only funny to the extent that many of us have experienced extreme indecision when faced with the many alternatives that are available to us. In class, this clip might trigger a nice discussion of bounded rationality – the very root of competitive advantage and almost every other aspect of strategy (see Simon, Models of Bounded Rationality).

Contributed by Russ Coff

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