Softer Side of Sears: Its stock price…

Hoping to unlock value, Sears has spun off its Lands’ End unit. Unfortunately, both the new unit and Sears’ parent company stock have dropped on the first day of trading. When do spin outs create value? When do related diversified firms create value? Here, the units are quite closely related and still the company could not create value together. For some recent studies of market reactions to spinouts, see Emilie Feldman’s work. The Sears commercial below foreshadows their need for better vision. This might also go nicely with the business combination scavenger hunt.

Contributed by Russ Coff


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