Nobody Knows the Bubbles I’ve Seen


We tend to focus heavily on the value of capabilities in strategy. However, the very features that drive willingness to pay (and thus competitive advantage) may ultimately turn out to be a disadvantage. In other words, a core competence can become a core rigidity. When rivals use this against a firm, this might be thought of as a form of “judo strategy.” Below, the animated scrubbing bubbles, the rival’s differentiator, is reframed as “lewd” residue.

Contributed by Russ Coff

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