Strategy is a cold calculating science, right? And yet emotion may be the key to value creation on so many levels. Recent research by Quy Huy (among others) expands on this. However, this is still only scratching the surface. How far might we take this in the classroom to balance the more analytical frameworks we regularly trod out? How might it relate to differentiation advantages? Human capital as a resource? The strategy process? Governance? In fact, it may add an important dimension to almost any topic we cover in class.

And here is another video along the same lines:

Contributed by Russ Coff