This clip shows a cheetah catching a gazelle. Then a hyena tries to steal dinner from the cheetah. While they are busy fighting, the gazelle, who was playing dead, gets up and runs away. In this way, a cunning weaker firm might avoid being noticed by more resource rich firms until the moment when it has more resources of its own. A basic principle of competitive dynamics under bounded rationality is to fly under the radar so as to avoid retaliation from stronger incumbents.
Contributed by Russ Coff