Differentiating Uber: Seize the day

Along the lines of yesterday’s differentiation example, here we have an upgraded Uber service. A common theme in strategy courses is that differentiation strategies require that customer willingness to pay exceeds the cost of a premium service. The example may seem silly but it is a response to customers’ desire to have a car immediately. Again,the Onion nails it with this clip:

Contributed by Russ Coff

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