Bacon Salt Article/Case

Download the Bacon Salt Article here

I use the BaconSalt case to talk about how to shift from a product-strategy-mindset to an organization-thinking mindset. The Midwest Express article(linked here – and that I use as the “case”) does a good job summarizing the firm and here is also the link to the BaconSalt YouTube video website. A fun and tasty case.

Contributed by Mason CarpenterMason Carpenter

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