Madonna vs. The Stones?

A longstanding debate has compared the “static” resource-based view to dynamic capabilities. When does competitive advantage stem from staying the same and when does it demand constant change? This article in the Financial Times explores how the Rolling Stones have maintained their advantage by avoiding change. The article discusses how change may be bad for goods that have emotional appeal. In contrast, Madonna has reinvented herself multiple times. This is most apparent in her reinvention tour (below). The musical legends may help to bring this discussion to life.

Contributed by Aya Chacar

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