An Epic Split in the Strategy Field


Birgul Arslan suggests that the Epic Split commercial of Volvo in the Volvo Trucks Case to showcase how truck companies may differentiate themselves with their technology. I see a broader use in the context of almost any kind of alignment one might want to discuss (e.g., strategies, governance, organizational units, etc.). Any misalignment could result in catastrophic results…

Contributed by Birgul Arslan

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