The Moral of the Story…


Is it good business to do good? This is an inevitable question in business strategy. Consider the contrast with economics where the assumption is that societal welfare is maximized when there is perfect competition. In this frame, competitive advantage may imply that societal welfare is sacrificed. Clearly there are examples of firms that have created value for shareholders while destroying it for other stakeholders. This discussion pushes us to consider the question of value creation … for whom? This video includes guest appearances by Jay BarneyRajshree Agarwal, Jeff McMullen, and Peter Klein.

Contributed by Peter Klein

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