How do people respond to the prospect of change? Often they become paralyzed — this illustrates that in a very funny way. Also useful to discuss rigid routines that may become core rigidities…
Contributed by Russ Coff
If you teach the Cadbury acquisition case (of Adams) this funny ad from the Canadian region can be a nice complement since they were trying to create revenue synergies across the two companies (including introducing new products). Note that the synergies are spelled out in surprising detail in the B case where Cadbury management identifies 70 distinct synergies along with the type of synergy (cost or revenue), their likelihood of being achieved, an estimate of the potential value, and what region would be involved.
Contributed by Mason Carpenter
Access the website at this link: https://www.xobni.com/ (now owned by Yahoo)
Contributed by Mason Carpenter
LinkedIn Profile Extreme Makeover by Guy Kawasaki
Contributed by Mason Carpenter
I added this new section to tap into the online community of video and websites that can be brought into the classroom on an as-needed basis and short notice
Contributed by Mason Carpenter
Access the Powerpoint here: Networking Like Obama
Contributed by Mason Carpenter
Here is a Short E-ship Network Survey to walk students through a nice analysis of their personal networks.
Contributed by Mason Carpenter
Contributed by Mason Carpenter
Download the UW Business School Strategy Case here
This describes the naming partnership as well as positioning the school to differentiate it among its competitors.
Contributed by Mason Carpenter
This is a short reading that Mason put together to explain the strategy diamond framework and the star model. While these are not his frameworks, the short reading is handy for those who want to use these frameworks in class.
Click here to download Mason’s Diamonds & Stars reading
Contributed by Mason Carpenter
I’ve started a portfolio of YouTube videos under TheStragegyProf channel on YouTube. I will still chronicle and link to the best ones here as well.
Contributed by Mason Carpenter
Dan Heath, co-author of Made to Stick, speaks with Fast Company about running a successful business by keeping things simple.
View the video at Openforum.com
Contributed by Mason Carpenter
Hysterical snippets about the rivalry between Verizon and ATT. Great example of rivalry and differentiation (or at least trying influence opinion about differentiation).
Contributed by Mason Carpenter
Very funny stuff. Geoff burch is a business speaker, but he is so entertaining anyone would enjoy watching him, regardless of his business … all » message. He talks about sales, marketing, self employment and is author of five best selling business books. Find more clips and info at http://www.geoffburch.com.
Contributed by Mason Carpenter
Wired’s Editor In Chief Chris Anderson discusses why $0.00 is the future of business. This explores the impact of goods (like bandwidth and storage) that are becoming too cheap to meter.
Contributed by Mason Carpenter
“Wired” editor and author Chris Anderson explains his theory of “The Long Tail,” using the music and film industries as examples. The focus is on how traditional distribution channels have bottlenecks that limit content that would otherwise be demanded. Emerging technologies create distribution channels and the content is now becoming part of the market.
Contributed by Mason Carpenter
A SWOT business analysis is identifying strengths, weaknesses, opportunities and threats of a business plan. Put together a SWOT business analysis with tips from a marketing professor, business entrepreneur and strategy consultant in this free video on business.
Contributed by Mason Carpenter
Gordon Gecko’s (Michael Douglas) Greed is good speech from Wallstreet; great intro for a session that talks about M&A and market discipline.
Contributed by Mason Carpenter
Carpenter Strategy Toolbox 