A short and good introduction of Star Alliance – The Airline Network for Earth.
Contributed by Mason Carpenter
Star Alliance
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Category Archives: Differentiation advantage
Flat World Publishing: Social Learning
Flat World Knowledge is a great example of a blossoming Blue Ocean Strategy. The Atlas Black exerpt is based on one of their new graphic novels
Contributed by Mason Carpenter
Bacon Salt Case on YouTube, various lengths
Bacon Salt Article/Case
Download the Bacon Salt Article here
I use the BaconSalt case to talk about how to shift from a product-strategy-mindset to an organization-thinking mindset. The Midwest Express article(linked here – and that I use as the “case”) does a good job summarizing the firm and here is also the link to the BaconSalt YouTube video website. A fun and tasty case.
Contributed by Mason Carpenter
LinkedIn Profile Extreme Makeover by Guy Kawasaki
LinkedIn Profile Extreme Makeover by Guy Kawasaki
Contributed by Mason Carpenter
The Unofficial LinkedIn User’s Guide for Executives and Professionals
Networking Like Obama
Access the Powerpoint here: Networking Like Obama
Contributed by Mason Carpenter
Socialnomics
Contributed by Mason Carpenter
UW Business Strategy Case
Download the UW Business School Strategy Case here
This describes the naming partnership as well as positioning the school to differentiate it among its competitors.
Contributed by Mason Carpenter
Mason’s Video Library: Your Teaching Toolkit
I’ve started a portfolio of YouTube videos under TheStragegyProf channel on YouTube. I will still chronicle and link to the best ones here as well.
Contributed by Mason Carpenter
Made to Stick: Creating a Simple Strategy
Dan Heath, co-author of Made to Stick, speaks with Fast Company about running a successful business by keeping things simple.
View the video at Openforum.com
Contributed by Mason Carpenter
LEAKED: New iPhone Commercial
Hysterical snippets about the rivalry between Verizon and ATT. Great example of rivalry and differentiation (or at least trying influence opinion about differentiation).
Contributed by Mason Carpenter
Geoff Birch on Visioning (funny)
Very funny stuff. Geoff burch is a business speaker, but he is so entertaining anyone would enjoy watching him, regardless of his business … all » message. He talks about sales, marketing, self employment and is author of five best selling business books. Find more clips and info at http://www.geoffburch.com.
Contributed by Mason Carpenter
SWOT Analysis Exemplar
A SWOT business analysis is identifying strengths, weaknesses, opportunities and threats of a business plan. Put together a SWOT business analysis with tips from a marketing professor, business entrepreneur and strategy consultant in this free video on business.
Contributed by Mason Carpenter
Social Learning through Flat World Knowledge
Flat world publishing offers a disruptive business model in academic and textbook publishing. The Ketchen and Short Strategy text is an example of how this is being executed in the strategy field. It is offered for free in the online version.
Flat World Knowledge is a great example of a blossoming Blue Ocean Strategy. The Atlas Black excerpt is based on one of their new graphic novels.
Contributed by Mason Carpenter
Atlas Black Trailer
This is part of a case study of Flat World publishing which offers a “novel” business model to disrupt academic publishing.
Carpenter Strategy Toolbox 