Great to have these Cirque videos if you teach Blue Ocean Strategy concepts. CAUTION – this material is addictive!
Contributed by Mason Carpenter
“O” Cirque du Soleil Resident Show
Reply
Category Archives: Internal analysis/RBV
Bacon Salt Article/Case
Download the Bacon Salt Article here
I use the BaconSalt case to talk about how to shift from a product-strategy-mindset to an organization-thinking mindset. The Midwest Express article(linked here – and that I use as the “case”) does a good job summarizing the firm and here is also the link to the BaconSalt YouTube video website. A fun and tasty case.
Contributed by Mason Carpenter
People stuck on an escalator
How do people respond to the prospect of change? Often they become paralyzed — this illustrates that in a very funny way. Also useful to discuss rigid routines that may become core rigidities…
Contributed by Russ Coff
UW Business Strategy Case
Download the UW Business School Strategy Case here
This describes the naming partnership as well as positioning the school to differentiate it among its competitors.
Contributed by Mason Carpenter
Diamonds & Stars
This is a short reading that Mason put together to explain the strategy diamond framework and the star model. While these are not his frameworks, the short reading is handy for those who want to use these frameworks in class.
Click here to download Mason’s Diamonds & Stars reading
Contributed by Mason Carpenter
Made to Stick: Creating a Simple Strategy
Dan Heath, co-author of Made to Stick, speaks with Fast Company about running a successful business by keeping things simple.
View the video at Openforum.com
Contributed by Mason Carpenter
SWOT Analysis Exemplar
A SWOT business analysis is identifying strengths, weaknesses, opportunities and threats of a business plan. Put together a SWOT business analysis with tips from a marketing professor, business entrepreneur and strategy consultant in this free video on business.
Contributed by Mason Carpenter
Social Learning through Flat World Knowledge
Flat world publishing offers a disruptive business model in academic and textbook publishing. The Ketchen and Short Strategy text is an example of how this is being executed in the strategy field. It is offered for free in the online version.
Flat World Knowledge is a great example of a blossoming Blue Ocean Strategy. The Atlas Black excerpt is based on one of their new graphic novels.
Contributed by Mason Carpenter
Atlas Black Trailer
This is part of a case study of Flat World publishing which offers a “novel” business model to disrupt academic publishing.
Carpenter Strategy Toolbox 