Cadbury Adams Video

If you teach the Cadbury acquisition case (of Adams) this funny ad from the Canadian region can be a nice complement since they were trying to create revenue synergies across the two companies (including introducing new products). Note that the synergies are spelled out in surprising detail in the B case where Cadbury management identifies 70 distinct synergies along with the type of synergy (cost or revenue), their likelihood of being achieved, an estimate of the potential value, and what region would be involved.

Click Here to go to the Video

Contributed by Mason CarpenterMason Carpenter