Flat World Knowledge is a great example of a blossoming Blue Ocean Strategy. The Atlas Black exerpt is based on one of their new graphic novels
Contributed by Mason Carpenter
Flat World Publishing: Social Learning
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Tag Archives: Case
Bacon Salt Case on YouTube, various lengths
Bacon Salt Article/Case
Download the Bacon Salt Article here
I use the BaconSalt case to talk about how to shift from a product-strategy-mindset to an organization-thinking mindset. The Midwest Express article(linked here – and that I use as the “case”) does a good job summarizing the firm and here is also the link to the BaconSalt YouTube video website. A fun and tasty case.
Contributed by Mason Carpenter
Fail-Forward-Fast
Nice snippet on the notion of fail forward fast in the context of professional football – I use it to talk about the notion in the context of high velocity decision making.
Click the link below to access the video:
http://www.nfl.com/videos/nfl-preseason/09000d5d80154651/Cameron-Fail-Forward-Fast
Contributed by Mason Carpenter
Cadbury Adams Video
If you teach the Cadbury acquisition case (of Adams) this funny ad from the Canadian region can be a nice complement since they were trying to create revenue synergies across the two companies (including introducing new products). Note that the synergies are spelled out in surprising detail in the B case where Cadbury management identifies 70 distinct synergies along with the type of synergy (cost or revenue), their likelihood of being achieved, an estimate of the potential value, and what region would be involved.
Contributed by Mason Carpenter
xobni [InBox spelled backwards]
Access the website at this link: https://www.xobni.com/ (now owned by Yahoo)
Contributed by Mason Carpenter
Video and Web Resources
I added this new section to tap into the online community of video and websites that can be brought into the classroom on an as-needed basis and short notice
- One-Hour Clips from notables like Jack Welch-streaming video
- Long and short entrepreneurship interview clips in streaming video (Harvard)
- e-Clips collection that contains thousands of video
clips that were created from in-depth video interviews
or presentations by startup and experienced entrepreneurs,
venture capitalists, bankers, angel investors, and employees of startup companies. Video
Contributed by Mason Carpenter
UW Business Strategy Case
Download the UW Business School Strategy Case here
This describes the naming partnership as well as positioning the school to differentiate it among its competitors.
Contributed by Mason Carpenter
Mason’s Video Library: Your Teaching Toolkit
I’ve started a portfolio of YouTube videos under TheStragegyProf channel on YouTube. I will still chronicle and link to the best ones here as well.
Contributed by Mason Carpenter
Made to Stick: Creating a Simple Strategy
Dan Heath, co-author of Made to Stick, speaks with Fast Company about running a successful business by keeping things simple.
View the video at Openforum.com
Contributed by Mason Carpenter
The Crisis of Credit Visualized
Crisis of Credit, Parts I and II, can be used to illustrate how short term decisions have long term consequences and to capture how large scale environmental shifts impact business strategy.
Part I:
Part II:
Social Learning through Flat World Knowledge
Flat world publishing offers a disruptive business model in academic and textbook publishing. The Ketchen and Short Strategy text is an example of how this is being executed in the strategy field. It is offered for free in the online version.
Flat World Knowledge is a great example of a blossoming Blue Ocean Strategy. The Atlas Black excerpt is based on one of their new graphic novels.
Contributed by Mason Carpenter
Atlas Black Trailer
This is part of a case study of Flat World publishing which offers a “novel” business model to disrupt academic publishing.
Carpenter Strategy Toolbox 