Mason’s Video Library: Your Teaching Toolkit

I’ve started a portfolio of YouTube videos under TheStragegyProf channel on YouTube. I will still chronicle and link to the best ones here as well.

View Videos Here

Contributed by Mason CarpenterMason Carpenter

Made to Stick: Creating a Simple Strategy

Dan Heath, co-author of Made to Stick, speaks with Fast Company about running a successful business by keeping things simple.

View the video at Openforum.com

Contributed by Mason CarpenterMason Carpenter

LEAKED: New iPhone Commercial

Hysterical snippets about the rivalry between Verizon and ATT. Great example of rivalry and differentiation (or at least trying influence opinion about differentiation).

Contributed by Mason CarpenterMason Carpenter

Geoff Birch on Visioning (funny)

Very funny stuff. Geoff burch is a business speaker, but he is so entertaining anyone would enjoy watching him, regardless of his business … all » message. He talks about sales, marketing, self employment and is author of five best selling business books. Find more clips and info at http://www.geoffburch.com.

 Contributed by Mason CarpenterMason Carpenter

Chris Anderson on Free

Wired’s Editor In Chief Chris Anderson discusses why $0.00 is the future of business. This explores the impact of goods (like bandwidth and storage) that are becoming too cheap to meter.

Contributed by Mason CarpenterMason Carpenter

 

Chris Anderson on the Long Tail

“Wired” editor and author Chris Anderson explains his theory of “The Long Tail,” using the music and film industries as examples. The focus is on how traditional distribution channels have bottlenecks that limit content that would otherwise be demanded. Emerging technologies create distribution channels and the content is now becoming part of the market.

Contributed by Mason CarpenterMason Carpenter

SWOT Analysis Exemplar

A SWOT business analysis is identifying strengths, weaknesses, opportunities and threats of a business plan. Put together a SWOT business analysis with tips from a marketing professor, business entrepreneur and strategy consultant in this free video on business.

Contributed by Mason CarpenterMason Carpenter

Greed is good speech

Gordon Gecko’s (Michael Douglas) Greed is good speech from Wallstreet; great intro for a session that talks about M&A and market discipline.

Contributed by Mason CarpenterMason Carpenter

 

The Five Competitive Forces That Shape Strategy

An Interview with Michael E. Porter. Porter’s five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it it into practice.

Contributed by Mason CarpenterMason Carpenter

The Crisis of Credit Visualized

Crisis of Credit, Parts I and II, can be used to illustrate how short term decisions have long term consequences and to capture how large scale environmental shifts impact business strategy.

Part I:

Part II:

 

Polar Bear vs. Walrus Colony

The BBC nature show Planet Earth contains a battle between a polar bear and a herd of walruses which can be used to tease out a discussion about competition.

Contributed by Mason CarpenterMason Carpenter

Social Learning through Flat World Knowledge

Flat world publishing offers a disruptive business model in academic and textbook publishing. The Ketchen and Short Strategy text is an example of how this is being executed in the strategy field. It is offered for free in the online version.

Mason CarpenterFlat World Knowledge is a great example of a blossoming Blue Ocean Strategy. The Atlas Black excerpt is based on one of their new graphic novels.

Contributed by Mason Carpenter

Atlas Black Trailer

This is part of a case study of Flat World publishing which offers a “novel” business model to disrupt academic publishing.