Industry Profitablity Analysis Opener

“In my opening graduate class I talk about my objective of getting students to think strategiclly. I put up a slide showing industry performance (any industry will work, although the simpler the better). Last semester I used a slide showing downward stock prices in the four largest bagel companies in the U.S. I ask the students why this is happening. We ramble for a few minutes. I then give a very quick overview of what I think is happening. I then return to the OH in the last class to drive home the message that hopefully, they now have the vocabulary and conceptual knowledge to quickly draw some conclusions on their own.”

Article Describing Internet-based Experiential Learning Resources in International Marketing

Click Here to download the article

Contributed by Mason CarpenterMason Carpenter

A Dilbertian Perspective on Organizations

In business, why do the stupid always rise to the top? And what’s an “action item?” These and other mysteries are explored in this animated series that chronicles the corporate life of an engineer named Dilbert and his talking dog, Dogbert. Just like Dilbert, you could waste days previewing these hilarious digs on business (I open my M&A class with the opening minutes from The Merger video).

http://www.hulu.com/dilbert

Cirque du Soleil-Algeria

Great to have these Cirque videos if you teach Blue Ocean Strategy concepts. CAUTION – this material is addictive!

Contributed by Mason CarpenterMason Carpenter

Rav4 Destructive Rivalry Commercial

We often think of industry concentration as an indicator of monopoly profits. However, even in an industry with only two competitors, they can compete in such a way that no above normal profits are realized. This video makes that point in a fairly humorous way.

Contributed by Russ Coff

Star Alliance

A short and good introduction of Star Alliance – The Airline Network for Earth.

Contributed by Mason CarpenterMason Carpenter

Game Theory with Professor Ben Polak, 24 1-hr Modules

This course is an introduction to game theory and strategic thinking. Ideas such as dominance, backward induction, Nash equilibrium, evolutionary stability, commitment, credibility, asymmetric information, adverse selection, and signaling are discussed and applied to games played in class and to examples drawn from economics, politics, the movies, and elsewhere. Open Yale Courses provides free and open access to a selection of introductory courses taught by distinguished teachers and scholars at Yale University. The aim of the project is to expand access to educational materials for all who wish to learn.

Click here to access the link:

http://oyc.yale.edu/economics/econ-159

Contributed by Mason CarpenterMason Carpenter

Bacon Salt Case on YouTube, various lengths

Click here to access the link:

http://www.youtube.com/user/baconsalt

Contributed by Mason CarpenterMason Carpenter

LEAKED: New iPhone Commercial

Hysterical snippets about the rivalry between Verizon and ATT. Great example of rivalry and differentiation (or at least trying influence opinion about differentiation).

Contributed by Mason CarpenterMason Carpenter

The Five Competitive Forces That Shape Strategy

An Interview with Michael E. Porter. Porter’s five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it it into practice.

Contributed by Mason CarpenterMason Carpenter

Polar Bear vs. Walrus Colony

The BBC nature show Planet Earth contains a battle between a polar bear and a herd of walruses which can be used to tease out a discussion about competition.

Contributed by Mason CarpenterMason Carpenter

Social Learning through Flat World Knowledge

Flat world publishing offers a disruptive business model in academic and textbook publishing. The Ketchen and Short Strategy text is an example of how this is being executed in the strategy field. It is offered for free in the online version.

Mason CarpenterFlat World Knowledge is a great example of a blossoming Blue Ocean Strategy. The Atlas Black excerpt is based on one of their new graphic novels.

Contributed by Mason Carpenter

Atlas Black Trailer

This is part of a case study of Flat World publishing which offers a “novel” business model to disrupt academic publishing.