Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it’s OK to cheat or steal (sometimes). Clever studies help make his point that we’re predictably irrational — and can be influenced in ways we can’t grasp. It’s become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In “Predictably Irrational,” Dan Ariely tells us why.
Contributed by Joan Allatta

A number of excellent suggestions came out of the SMS Teaching Community session on using videos in class. Eventually, all of these will be integrated into this site. Here are a few additional video libraries you may wish to check out.
Here are some popular case repositories:
, it has also sought to close the service gap with local rival All Nippon Airways – putting in new seats, revamping in-flight menus and installing electronic toilet seats in some business and first class cabins. That investment underscores JAL’s belief that customers will pay a premium for full-service flights.” You can also find a
The article describes how William Johnson was designated as CEO of Duke Energy after its acquisition of Progress Energy and how he was fired after only two hours. The original M&A agreement included a condition that stated that the CEO of the target (Progress Energy) would be named CEO of the merged company. However, he was fired two hours after the designation and the CEO of the acquirer (Duke Energy) was named CEO of the merged company. I think this article could motivate to further study this acquisition. It seems to be a novel illustration of a hostile acquisition.


seems to be closed down now. They also offered a prize for submissions of the best exercises and tools for teaching entrepreneurship. This looked like a really nice resource. It would be great if people can re-post some of the best exercises here as well. Please feel free to submit if you have run any of them in your class (but be careful to attribute credit to the original authors and provide links to the original post).
Thinking that travel agents would go the way of the dinosaur, the stopped paying commissions and built their reservation web pages. However, this ultimately created powerful online reservation systems that the airlines now must pay commissions to. The article provides a road map on how NOT to use the 5 forces in developing a strategy…
Several factors might account for high prices including: